Case Study: Zendesk achieves 3-hour-per-email savings by building and testing emails in parallel with Litmus

Litmus empowers Zendesk to build and test emails in parallel – saving 3 hours per email

Zendesk, a CRM company serving over 160,000 businesses, relies heavily on email to engage customers. As a global team sending hundreds of thousands of emails, their workflow became strained: emails built in Oracle Eloqua required reviews from 7+ stakeholders, translation into up to 12 languages, and multiple review cycles while teams switched between systems and waited for slow test deliveries—creating delays and extra overhead.

By adopting Litmus (Enterprise) with its Eloqua integration, Zendesk began testing emails as they were built and consolidated feedback with Litmus Proof, then used Litmus Checklist for pre-send validation. The centralized collaboration and support from Litmus reduced review complexity, cut review cycles, and gave the team confidence to send—saving about three hours per email.

Zendesk

Lily Cardiner

Senior Email Marketing Strategist