Case Study: LendingTree achieves 99% email accuracy and saves 3 hours per campaign with Litmus

Litmus empowers LendingTree to keep their email accuracy rate at 99%, giving them confidence their emails will reach the inbox error-free

LendingTree, an online loan marketplace that helps consumers comparison-shop lenders, relies heavily on email to deliver time-sensitive financial information to 6.5 million subscribers across about 60 campaigns a month. They needed a scalable way to ensure every message rendered correctly across many devices and inboxes—manual testing wasn’t feasible and broken emails risked damaging customer trust.

By partnering with Litmus to automate their pre-send workflow—using Litmus Checklist, Builder for quick code fixes, and Spam Testing—LendingTree now tests emails at scale across clients and devices and addresses deliverability issues before sending. The result: a 99% email accuracy rate and an average savings of three hours per campaign, improving inbox placement and subscriber trust.

LendingTree

Matt Lucas

Senior Email Developer