Case Study: Hudl achieves 40% faster email review and 70% higher email accuracy with Litmus

Litmus empowers Hudl to cut email review time by 40% while boosting email accuracy by 70%

Hudl, a performance-analysis company that helps coaches and athletes optimize performance, was producing 80+ emails per month but lacked subscriber-level engagement data in its ESP and faced limited testing options and slow support from a third-party vendor. With a two-person email team, Hudl needed a more customizable, reliable way to test emails and streamline review and approval workflows.

By adopting Litmus, Hudl gained subscriber-level analytics, device- and client-specific insights, robust previews, and Litmus Proof for consolidated feedback, enabling faster collaboration and more accurate QA. As a result, Hudl cut email review and approval time by 40% (about 20 minutes saved per email), eliminated broken links, and increased overall email accuracy by 70%, while using read-rate and client-usage data to better shape content and design.

Hudl

Rachel Lienemann

Sr. Marketing Technology Specialist