Case Study: 7Across (timeshare exchange) achieves near-zero email error rates with Litmus

Litmus empowers 7Across to achieve a near zero error rate for their campaigns

7Across (formerly Dial An Exchange) is a timeshare exchange company that relies on email to connect members with personalized vacations. Sending more than 3.5 million emails per month in five languages, they struggled to maintain brand consistency, accessibility, and partner standards at scale, and their ESP’s limited metrics (mostly opens) made audience segmentation and performance insights difficult.

By using Litmus for email previews, accessibility checks, pre-send testing checklists and Email Analytics, 7Across tests every template and campaign before sending and layers Litmus geolocation and engagement data with ESP metrics to inform personalization. The result is faster, more collaborative production, near-zero error rates, and clearer strategic insights that improve campaign performance.

7Across

Mitch McCline

Marketing Systems Engineer