Case Study: KinderCare Education achieves 4X email program growth and saves 400 hours a year with Litmus

KinderCare scaled their email program volume by 4X and saved 400 hours a year with Litmus

KinderCare, the largest provider of early childhood education in the U.S., relies on email to connect with educators and families. During the pandemic their email volume grew more than 4X, but a two-person email team faced time-consuming manual review cycles, limited visibility into subscriber environments, and no easy way to test deliverability or measure deeper engagement.

Using Litmus, KinderCare automated pre-send testing (Builder, Spam Testing, Litmus Test), centralized stakeholder reviews with Proof, and consolidated analytics across ESPs to surface read-rate insights. The team saved about 30 minutes per email—roughly 400 hours a year—scaled their program fourfold without new hires, and gained actionable engagement data (e.g., the value of longer-form newsletters) that improved retention and customer relationships.

KinderCare Education

Nick Long

Digital Marketing Specialist