Case Study: Kate Spade increases email conversion rates with Litmus

Kate Spade utilizes content automation for a 50% increase in conversion rate

Kate Spade, a fashion retailer with new-arrivals emails central to its CRM strategy, needed a smarter way to personalize email experiences without manually building versions for every product category. Working with Litmus and its personalization tools, including Litmus Personalize powered by Kickdynamic, the team wanted to improve relevance for mobile users and drive stronger engagement from a small marketing team.

Litmus helped Kate Spade automate dynamic email content based on customer clicks and device detection, showing the most relevant products and calls to action. The result was measurable lift across key metrics: a 36% increase in click-through rate, a 174% increase in revenue, and a 50% increase in conversion rate. Device-specific messaging also boosted click-through rates by 8%.

Kate Spade

Chloe Temple

Ecommerce Marketing Director