Case Study: icelolly.com increases email conversions by 45% with Litmus Personalize

icelolly.com increased email conversions by 45% with Litmus

Icelolly.com, the UK’s fast-growing holiday comparison website, wanted to make its email program more relevant by replacing static deal emails with personalized offers based on each customer’s browsing and abandoned search behavior. After a previous scraping approach caused technical issues, the team needed a scalable way to personalize content without extra manual effort.

Litmus helped Icelolly implement Litmus Personalize, powered by Kickdynamic, using a JSON API feed built from website deals and Google Analytics data to automatically resurface searched and abandoned deals in emails. With Litmus, Icelolly achieved a 35% higher open rate, a 201% increase in CTR, and a 45% increase in conversions, while also improving internal efficiency and winning awards for the innovation.

Icelolly

Jon Kirk

Email Manager