Case Study: Trello achieves a consistent brand experience for all subscribers with Litmus

How Trello uses Litmus to guarantee a consistent brand experience for all subscribers

Atlassian’s Trello team, led by Email Marketing Manager Chris Kaundart, depends on an automated welcome series to onboard new users—but faced a major challenge: a hugely diverse, global audience opens mail in many different clients (from Gmail to business systems with limited HTML/CSS support), making optimization and troubleshooting slow and error-prone.

Using Litmus to preview and diagnose emails across clients, Trello sped up QA and ensured designs render correctly worldwide. The result is faster troubleshooting and a consistent, on-brand onboarding experience for every subscriber, regardless of where they open their email.

Trello

Chris Kaundart

Email Marketing Manager