Case Study: Emerson improves email workflow, testing, and analytics with Litmus

How the Comfort Control marketing team at Emerson improved their email process

Emerson’s Comfort Control marketing team needed a better way to manage email creation, testing, review, and performance analysis, while reducing manual work and improving consistency. Using Litmus, they looked for a more centralized solution to streamline their workflow and support more reliable customer-facing emails.

Litmus provided Emerson with a centralized email hub, including Design Library, Litmus Builder, Litmus Extension, Litmus Proof, and Litmus Email Analytics. The team improved testing across 100+ email clients and devices, sped up approvals with collaborative feedback and Slack alerts, and gained actionable insights after send; for example, they found that 30% of their B2C audience viewed emails in dark mode and adjusted templates accordingly.

Emerson

Lisa Wester

Senior Email & Marketing Automation Manager, Comfort Control