Case Study: SmileDirectClub achieves faster, more reliable email testing with Litmus

How SmileDirectClub Boosts Email Efficiency with Litmus

SmileDirectClub, a direct-to-consumer dental company, needed to send millions of emails reliably while juggling dozens of variations and tight deadlines. Ally Brown, CRM Technical Specialist, faced the challenge of catching costly typos and rendering issues across thousands of possible email clients and devices without spending disproportionate time on manual testing.

By using the Litmus + Salesforce Marketing Cloud integration, SmileDirectClub can run comprehensive rendering and personalization tests directly inside Email Studio and Content Builder. This in‑platform testing streamlines QA, surfaces client‑specific errors (e.g., Outlook issues), reduces app switching and manual work, and helps the team send more accurate, timely emails that protect campaign performance and the customer experience.

SmileDirectClub

Ally Brown

SmileDirectClub