Case Study: MINDBODY achieves 50% faster email production and consistent brand experience with Litmus

How Litmus helps centralize MINDBODY’s email process to ensure brand consistency

MINDBODY, a leading technology platform for the wellness services industry, relies heavily on email to connect professionals with clients. Their email program was highly decentralized—multiple business units and growing teams each used different ESPs—which made maintaining a consistent brand experience across campaigns difficult.

MINDBODY adopted Litmus as a centralized hub for templates, reusable code snippets, and email creation in Litmus Builder, then exported assets to each team’s preferred ESP. This approach ensured brand consistency, cut production time by 50%, streamlined workflow, and sped up onboarding for new team members.

MINDBODY

Katie Zeff

Lifecycle Marketing Program Manager