Case Study: Nonprofit Health Care Company improves email click rates with Litmus

How Litmus helps a successful Nonprofit Health Care Company cut their review process from days to hours and improve click rates

Nonprofit Health Care Company, a large nonprofit healthcare system, needed a faster, more scalable email workflow as a small team managed newsletters, event reminders, and campaign journeys for segmented audiences. Their biggest challenge was a manual review and approval process that took days and slowed down internal collaboration across departments. Litmus helped them replace that process with a more efficient approach using Litmus Proof and Litmus integrations.

With Litmus, the team built and tested emails directly in Salesforce Marketing Cloud, checked for rendering issues and broken links before send, and gained better performance insights through Litmus Email Analytics. The result was a review cycle reduced from days to hours, the ability to send 12 unique campaigns to nearly 3 million people in a year, and about a 2% increase in clicks after optimizing email design and CTA placement.