Case Study: Blufish halves email build time and scales custom campaigns with Litmus

How Litmus helped Blufish speed up their email workflow—without sacrificing quality and flexibility

Blufish is a full-service creative agency known for crafting custom, on-brand email campaigns for a growing roster of clients. As their volume increased, they needed a scalable, efficient workflow that preserved creative flexibility, supported team members with different coding skills, and made it easy to hand off code to a variety of ESPs.

By adding Litmus Builder to their process, Blufish built a library of reusable snippets and partials, onboarded new team members faster, tested across multiple email clients, and exported code directly to clients’ ESPs. The result: development time was cut in half, duplicate coding was reduced, testing and deployment sped up, and the team can now focus more on design and customization.

Blufish

Connor Hinkson

Designer & Developer