Case Study: Digital Additive achieves 99.7% email accuracy with Litmus

How Digital Additive achieves a 99.7% email accuracy rate with Litmus & Salesforce Marketing Cloud

Digital Additive, a digital marketing agency, has relied on Litmus for more than a decade to build, preview, and thoroughly test client emails. Their challenge was ensuring secure client-specific workflows while catching rendering, accessibility, and compatibility issues across many email clients and devices before send, especially when working with responsive and dynamic content in Salesforce Marketing Cloud.

With Litmus, Digital Additive set up secure subaccounts for each client, used reusable code modules and templates, and tested every email through Litmus Extension, Email Previews, and Litmus Test before launch. This helped them streamline production, improve transparency, and send with confidence, achieving 99.7% email accuracy and stronger email effectiveness for their clients.

Digital Additive

Kevin Moran

Co-founder and CEO