Case Study: Atlantis Dubai achieves 60% faster email speed to market with Litmus

How Atlantis Dubai improved their email guest experience and increased their campaign speed to market by 60% with Litmus Enterprise & Salesforce Marketing Cloud

Atlantis Dubai, the luxury resort and entertainment destination, needed to improve its high-volume email program while managing over 40 million emails a year. Using Salesforce Marketing Cloud, the small CRM team wanted faster approvals, better quality control, cross-device rendering checks, and clearer engagement insights, but their process involved up to 10 stakeholders and lacked a centralized way to handle feedback.

Litmus helped Atlantis Dubai streamline email build, testing, and deployment, giving the team a more efficient workflow and better visibility into email performance. With Litmus, Atlantis Dubai cut email speed to market by 60% and improved its ability to quality check emails across devices and service providers, helping the team deliver stronger customer experiences and support digital KPIs.

Atlantis Dubai

Declan Kilcourse

Digital & CRM Marketing Director