Case Study: AFDigital cuts email testing time in half with Litmus

How AFDigital cut their testing time in half and increased their effectiveness as strategic partners for their clients with Litmus

AFDigital, a marketing technology and consulting company and Salesforce Marketing Cloud partner, needed a faster, more reliable way to test emails across many clients and devices. Their manual process for reviewing email renderings was time-consuming, required multiple team members, and made it difficult to share clear results with clients. Litmus provided the email optimization and testing solution they needed.

With Litmus, AFDigital streamlined testing through Salesforce Marketing Cloud integrations and automated previews across 100+ email clients and devices. The team now completes QA in about half the time, saving an average of 3 hours per email, while also giving clients clearer visibility into results and improving the quality and strategic value of their email work.

AFDigital

Paul Cheing

Salesforce Marketing Cloud Practice Director