Case Study: Holland & Barrett increases email revenue by 801% with Litmus

Holland & Barret increased email revenue by 801% with Litmus

Holland & Barrett, the UK health and wellbeing retailer, wanted to capitalize on Singles Day with a more targeted email campaign, but needed a way to show the offer only to relevant recipients. Using Litmus Personalize, the company aimed to tailor messaging by location and browser language to improve campaign relevance.

Litmus Personalize, powered by Kickdynamic, let Holland & Barrett target subscribers opening the email in China or using Mandarin/Cantonese browser settings. The result was a 100% increase in click-through rate and an 801% uplift in revenue, driven by more relevant content for the right audience.

Holland & Barrett

Natasha Reynolds

Email Marketing Executive