Case Study: Harvard Business Review cuts email review and approval time in half with Litmus

Harvard Business Review cut their email review & approval time in half with Litmus

Harvard Business Review, a management publication with a small email team sending multiple lifecycle campaigns each week to more than 500,000 subscribers, needed a faster way to manage email testing, collaboration, and stakeholder approvals. With Litmus, they sought to reduce the time-consuming review process while ensuring every email met brand standards and rendered correctly across devices and clients.

Litmus implemented Proof for centralized feedback and Previews & QA for testing, helping Harvard Business Review catch rendering issues before sends and strengthen accessibility checks. As a result, Harvard Business Review cut email review and approval time by 50%, improved confidence in email quality, and ensured a better experience for subscribers.

Harvard Business Review

Cara Vaccaro

Email Marketing Manager