Case Study: ByLaurenJean achieves 53% higher email click-through rates with Litmus Personalize

ByLaurenJean increased email click through rates 53% with Litmus

ByLaurenJean partnered with Litmus to improve email engagement and better understand subscriber preferences. Using Litmus Personalize, the team wanted to test whether adding an in-email poll would drive more clicks and help them tailor future campaigns.

Litmus Personalize delivered a live poll email variation that achieved a 53% higher click-through rate than the version without the poll. With Litmus, ByLaurenJean also used poll data to segment campaigns, create dynamic emails, add store locator analytics, and personalize content such as Instagram feeds and images for more relevant, targeted email marketing.

ByLaurenJean

Lauren Jean

Email Specialist and Owner