Case Study: Blue Sea Holidays increases email bookings with Litmus

Blue Sea Holidays increased email bookings by 35% with Litmus

Blue Sea Holidays, a holiday and hotel provider focused on the latest pricing and availability, struggled to create enough relevant email content for every destination and personalize recommendations at scale. With a small team and customers browsing over long booking journeys, the company needed a way to send timely, targeted emails that reflected recent interests and live deals. Litmus, using Litmus Personalize, helped address this challenge.

Litmus implemented dynamic follow-up emails powered by behavioral data, improved segmentation, and geo-targeting, with live pricing and airport-based offers updated at open. The results were strong: Blue Sea Holidays saw a 35% increase in bookings, a 133% increase in unique click-through rate, a 266% increase in open rates, and a 20% decrease in unsubscribe rates on live emails.

Blue Sea Holidays

Andy Brewer

Sales Manager