Case Study: ASDA saves 2+ days of work each week with Litmus

ASDA saves 2+ days of work each week with Litmus

ASDA, the UK’s leading supermarket, needed a faster way to keep email promotions accurate and personalized as deals, prices, and offers changed frequently. Its manual email production process was resource-heavy, involving designers, coders, the email team, and legal approvals, and ASDA turned to Litmus and Litmus Personalize to help streamline it.

Using Litmus Personalize, powered by Kickdynamic, ASDA automated live, open-time content such as deals, pricing, weather forecasts, and store directions, including for its “Daily Alerts” emails. Litmus helped ASDA cut more than 2 days of manual work each week, with emails generating personalized content in under 400 milliseconds, improving relevance, accuracy, and customer experience.

ASDA

Jemma Edie

Senior CRM Manager