Case Study: Vinga achieves 40% lower customer service costs with Litium

Vinga cuts customer service costs by 40% with Litium

Vinga, a company offering Scandinavian-designed gifts through a reseller network, needed a flexible digital platform to evolve its business. Their initial challenge was to support their complex B2B environment for resellers, but their needs changed to also require a smooth B2C digital experience for gift card recipients across multiple markets. They partnered with the vendor Litium to build a new technical foundation.

Litium provided a flexible platform that adapted as Vinga's business evolved from a B2B focus to a more B2C-oriented digital experience. The solution included using Litium for product information management (PIM) and building customized flows to their ERP system. The results included better control over product data, fewer manual steps, and earlier error detection. This led to a smoother experience for gift recipients and a measured impact of at least a 40% reduction in customer service costs from 2025 to 2026.

Vinga