Case Study: Thrive grows branded outreach and fundraising materials with Literal Humans

Thrive delivers 4 branded outreach assets with Literal Humans

Thrive, an equity-focused nonprofit founded by Dr. Omolara Fatiregun, faced the challenge of communicating its budgeting software to government agencies without using divisive language. Their need for culturally sensitive messaging that resonated across different political landscapes was met by the vendor, Literal Humans. The project required creating tailored outreach materials for seven distinct ideal customer profiles.

Literal Humans developed a suite of branded materials for Thrive, including targeted email templates, redesigned landing pages, and promotional video scripts, all framed in positive, inclusive language. They also delivered a comprehensive communication guide to empower the Thrive team for future outreach. The client was pleased with the strategic, conversion-focused resources, which enabled them to continue growing and pursue further funding, leading to a desire for ongoing collaboration with Literal Humans.

Thrive