Case Study: TGP International grows hospitality leads and bookings with Literal Humans' multichannel digital marketing

TGP International drives 442 LinkedIn leads and 66,000 clicks with Literal Humans

Literal Humans was engaged by TGP International, a 360-degree hospitality agency, to help them rise above the competition in the oversaturated Middle Eastern hospitality market. The challenge was to implement a multilayered digital marketing strategy to drive high-quality conversions and secure high-ticket contracts across several countries.

The solution implemented by Literal Humans involved a three-pronged performance marketing strategy using Google Ads, LinkedIn Ads, and Facebook Ads. This approach successfully generated thousands of clicks and high-value leads, achieving conversion rates of up to 3% and a cost per conversion of £188 for Google Ads. The campaigns also drove restaurant bookings for TGP's London venues for under £10 per lead. Literal Humans provided ongoing fractional CMO support, helping TGP sign significant contracts and grow their business.

TGP International