Case Study: Sesire Grows a Following from Scratch with Literal Humans

Sesire gains 500 TikTok followers in 6 months with Literal Humans

Literal Humans was hired by Sesire, a fledgling sextech startup aiming to create an ethical alternative to platforms like OnlyFans. The challenge was to build a following and drive sign-ups for their new platform from absolute zero, with a tight budget and a website still under construction.

The solution from Literal Humans involved a multi-pronged content and social media strategy. This included creating a sophisticated blog to appeal to both content creators and subscribers, a creative TikTok strategy hosted by the client's community director to circumvent platform restrictions, and securing guest posts in industry publications. As a result, Sesire's TikTok gained over 500 followers and 4,000 likes in six months, and they earned a mention in a top European startup publication.

Sesire