Case Study: Race Forward improves website UX and web copy with Literal Humans

Race Forward boosts website UX in 6 months with Literal Humans

Race Forward, a U.S. nonprofit focused on racial justice, needed to rebrand and overhaul its website to better communicate its mission and improve user experience. They engaged vendor Literal Humans to serve as UX consultants and to refine the website's copy, a project that also involved collaboration with a design agency.

Literal Humans began by conducting a deep audit, including stakeholder interviews and a review of the site's structure. They then developed streamlined web copy and UX design recommendations to clearly articulate the organization's work and integrate clear calls to action. The collaborative project resulted in a qualitatively improved website that more effectively serves its audiences, and the engagement provided Literal Humans with valuable experience in process structuring and inter-agency collaboration.

Race Forward