Case Study: Progression nearly doubles organic traffic with Literal Humans

Progression nearly doubles organic traffic with Literal Humans

Literal Humans partnered with Progression, an HR tech startup seeking to break into a saturated market. The challenge was to build an effective content marketing strategy to stand out against fierce competition and to effectively target their complex audience of company decision-makers and employees.

The solution involved a persona-focused content and SEO strategy, including website optimizations and a targeted social media approach. Implemented by Literal Humans, this strategy helped Progression nearly double its monthly organic traffic and increase its ranking keywords by 2.5x, achieving over 27 top-three keyword rankings in search results.

Progression