Case Study: Playbook achieves 10x monthly organic traffic growth with Literal Humans

Playbook grows organic traffic 10x with Literal Humans

Literal Humans helped Playbook, a challenger brand in the digital asset management space, overcome the challenge of competing against industry giants like Google Drive and Dropbox. The goal was to carve out a distinct market position and increase organic traffic and user acquisition among their target audience of creative professionals.

The solution from Literal Humans involved a comprehensive SEO and content marketing strategy, including an initial audit, community-building competitions, and a pivot to a research-first approach. This strategy helped Playbook grow its monthly organic website visitors from 2,200 to over 70,000 daily, rank for over 10,000 organic keywords, and increase its active monthly users from 20,000 to over one million.

Playbook