Case Study: MDC reaches 640,000 readers with Literal Humans

MDC reaches 640,000 readers with Literal Humans

MDC, a US-based nonprofit focused on economic empowerment and racial equity, faced challenges with outdated branding, an obsolete website, and an ineffective content marketing strategy. They partnered with the digital marketing agency Literal Humans to conduct comprehensive audits and help overhaul their digital presence to better reach their audience and achieve their goals.

Literal Humans executed a full rebrand, a custom WordPress website redesign, and a new guest posting strategy for MDC. The results were significant, including a 100% guest post acceptance rate in major Southern publications, reaching a combined audience of over 640,000 daily readers and doubling their website page views.

MDC