Case Study: Hospital Rooms achieves a stronger brand and higher website engagement with Literal Humans

Hospital Rooms boosts users 105% with Literal Humans

Hospital Rooms, a nonprofit enhancing mental health care environments through art, faced a challenge with an unclear brand identity and a website that lacked coherence, hindering its ability to connect with stakeholders and share its story. They partnered with Literal Humans for a comprehensive brand refresh and website redesign to better reflect their mission and values.

Literal Humans conducted audits and brand strategy workshops to develop a new visual identity and guidelines. They then redesigned the website with a user-centric approach, creating 33 new pages. The results were significant, including a 105% increase in users, a 120% rise in file downloads, and a 542% surge in donate page views, greatly enhancing the organization's digital presence and impact.

Hospital Rooms