Case Study: GenUnity doubles cohort applicants and boosts revenue with Literal Humans

GenUnity doubles cohort applicants with Literal Humans

GenUnity, a nonprofit focused on health and housing equity in Boston, faced the challenge of transitioning from donor reliance to a self-sustaining business model. Their complex program required clear communication to attract participants who could secure sponsorship. They engaged Literal Humans for fractional CMO support to overhaul their website and develop a content and social media strategy to drive sign-ups.

Literal Humans executed a comprehensive solution, including a website redesign with new program pages and an application portal, content marketing assets like white papers, and training for the internal team on social media and outreach. This partnership resulted in a 100% increase in program page traffic and doubled the number of cohort applicants, setting GenUnity on a path to sustainable growth with larger, funded cohorts.

GenUnity