Case Study: Fintech Client builds trust and expands SMB financing into India and China with Literal Humans

Fintech Client expands into India and China with Literal Humans

The fintech client, a rapidly growing company nearing a $1 billion valuation, faced the challenge of expanding into the complex markets of India and China. They needed to educate small and medium-sized businesses (SMBs) on alternative financing and build trust to overcome cultural nuances and misconceptions. They partnered with the vendor, Literal Humans, for a content marketing strategy.

Literal Humans developed and executed localized content campaigns for the new markets, including market reports and infographics. They used a multichannel distribution strategy that incorporated platforms like WeChat for China. This solution successfully positioned the fintech client as a thought leader, driving significant engagement and generating leads to support their international expansion.