Case Study: Chipper Cash gains 1.6 million website visitors with Literal Humans

Chipper Cash gains 1.6 million website visitors with Literal Humans

Chipper Cash, a African fintech company, sought to scale its content marketing efforts to target three distinct audiences: daily African users, the African diaspora in the US and UK, and potential employees. The Literal Humans team was engaged to create a content strategy that would authentically resonate with these specific groups and drive significant website traffic.

Literal Humans implemented a multi-faceted strategy, which included comprehensive audits and the creation of content pillars such as showcasing the app's value, financial literacy education, diaspora-focused messaging, and internal employer branding. The team leveraged its diverse writers to ensure authenticity. This approach, combined with support for web development, generated 1.6 million new website visitors over roughly 16 months, with organic search eventually driving 50% of all new traffic for Chipper Cash.

Chipper Cash