Case Study: Breathe For Change achieves a unified brand identity and stronger growth with Literal Humans

Breathe for Change boosts form submissions 737% with Literal Humans

Breathe For Change, an education organization focused on social-emotional learning, faced a challenge as they were perceived primarily as a yoga brand. This misalignment hindered their growth, especially for their Master’s program. They enlisted Literal Humans to undertake a complete rebrand and redesign of their digital presence to better reflect their mission.

Literal Humans developed a new brand strategy and unified visual identity, then redesigned and merged two separate websites into one cohesive platform. The results were significant, including a 28% increase in engagement, a 72% rise in organic search sessions, and a 737% surge in form submissions. The successful partnership expanded to include ongoing SEO and paid media support from Literal Humans.

Breathe for Change