Case Study: Robert Graham achieves 33% of ecommerce revenue from email marketing with Listrak

Robert Graham drives 33% of ecommerce revenue from email with Listrak

Robert Graham, a luxury lifestyle brand, partnered with Listrak to enhance its email and SMS marketing automation. The brand sought to grow its email list and drive revenue through more creative and strategic automated campaigns, focusing on customer loyalty and engagement.

Listrak implemented a solution that included multi-channel acquisition tactics and a series of automated campaigns. These ranged from welcome messages and promotional offers to cart abandonment and winback sequences. As a result, Robert Graham increased its email list by 103.8% and now generates 33% of its total ecommerce revenue from email marketing, achieving a remarkable return of $46 for every dollar spent.

Robert Graham