Case Study: Minnetonka achieves major holiday revenue growth with Listrak

Minnetonka boosts Cyber Monday SMS revenue 2885% with Listrak

Minnetonka, an iconic footwear brand, sought to grow its digital marketing impact and ecommerce revenue. They partnered with Listrak, leveraging their unified marketing platform for email and SMS marketing automation to drive these results.

Listrak implemented a two-step acquisition popup to capture both email and phone numbers, fueling significant SMS list growth. Using Listrak's best-practice automated campaigns, Minnetonka achieved remarkable results, including a 969% increase in Black Friday SMS revenue and a 2885% increase in Cyber Monday SMS revenue year-over-year. This success made Listrak Minnetonka's number one source of ecommerce revenue.

Minnetonka