Case Study: Lumens achieves personalized customer journey success with Listrak

Lumens drives 224x ROI with Listrak

Lumens, an online retailer, sought a more sophisticated marketing partner to move beyond generic broadcast messaging and achieve a deeper level of 1:1 personalization for their customer communications. They turned to the vendor Listrak for its email and SMS marketing automation platform to help create a more balanced digital marketing program.

By implementing Listrak's solutions, Lumens built precise, multi-message automated journeys for welcome, abandonment, and post-purchase campaigns. This resulted in superior performance, quickly exceeding Listrak's benchmarks for revenue per email. The company achieved a triple-digit return on investment and immediately grew its triggered revenue.