Case Study: LAFCO New York achieves 10%+ conversion rate with Listrak

Lafco New York boosts email revenue 11% with Listrak

Lafco New York, a luxury fragrance brand, partnered with vendor Listrak to power the successful launch of a new collection collaboration. The brand worked with Listrak's person-first marketing platform to unify customer data and activate coordinated campaigns across multiple channels.

By leveraging Listrak's platform for email, SMS, and MMS marketing, Lafco New York achieved conversion rates exceeding 10% for its launch. This success is part of a broader seven-year growth strategy with Listrak that has increased ecommerce revenue by more than 182%. The brand also saw an 11% increase in email revenue and a 46.8% increase in SMS revenue year-over-year.

Lafco New York