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Case Study: La Colombe achieves 46x ROAS with Listrak
A Listrak Case Study
LA Colombe drives 46x ROAS with Listrak
La Colombe, an innovative coffee roaster and beverage brand, faced a challenge when their previous marketing platform was discontinued. They needed a new partner to help grow their business while supporting their lean team. They transitioned their email marketing program to Listrak to address this.
With expert guidance from Listrak, La Colombe optimized its triggered campaigns and adopted best practices like adding messages to abandonment flows and creating winback campaigns. This solution, implemented by Listrak, drove significant results, including a 46x return on ad spend and email accounting for 25% of their total ecommerce revenue.
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