Case Study: Knockaround achieves accelerated growth and deeper personalization with Listrak

Knockaround boosts email welcome series revenue 71% with Listrak

Knockaround, a trendy and affordable sunglasses brand, sought to consolidate its marketing vendors for greater efficiency. This initiative led them to partner with Listrak and adopt its unified marketing platform to centralize customer data and improve performance.

By implementing Listrak's platform, which included identity resolution and tools like Tap-to-Join popups and a loyalty program, Knockaround gained a 360-degree customer view for personalized cross-channel campaigns. The results for Knockaround were significant, including a 71% increase in welcome series revenue, a 28x return on ad spend, and a 31% increase in overall triggered revenue, accelerating their business growth.

Knockaround