Case Study: Cartamundi boosts cross-channel revenue with Listrak

Cartamundi boosts cross-channel revenue 37% with Listrak

Cartamundi, a leading global manufacturer of playing cards and board games, faced the challenge of managing international compliance and expanding its customer base during a significant e-commerce platform expansion. To address this, they partnered with Listrak, a cross-channel personalization platform, to serve as a consultative partner for growth.

Listrak implemented a region-aware infrastructure to ensure marketing compliance and assisted in a full SMS capability buildout. This included updating contact cards, developing segmentation, and creating a re-engagement strategy. Through Listrak's multi-channel orchestration, Cartamundi coordinated email, SMS, and new domains, which expanded their addressable audience. As a result of this partnership, Cartamundi achieved a 37% year-over-year increase in cross-channel revenue.

Cartamundi