Case Study: Modulo achieves 37% faster sales velocity and 19% higher visitor-to-win conversion with ListenLoop

Modulo Accelerates Sales Velocity by 37% and Lifts Visitor-to-win Conversion Rate by 19% with ListenLoop

Modulo is a global provider of governance, risk, and compliance (GRC) software used by over 1,000 customers to manage technology risk, compliance, and business continuity. The company faced a long, complex sales cycle and low engagement from digitally native security buyers—traditional email and broad retargeting produced poor open rates and high acquisition costs, so Modulo needed a way to influence purchase decisions more effectively.

Using ListenLoop, Modulo ran personalized, evolving display-ad campaigns that combined lead scoring, CRM merge tags, and behavior-based “Ad Tracks” to target top prospects with tailored messages as they moved through the site and CRM stages. Measured with ListenLoop’s closed-loop attribution across two cohorts over 160 days, the program drove a 19% lift in visitor-to-win conversion rate, a 12% lift in top-to-bottom funnel conversions, and a 37% increase in sales velocity.

Modulo

Portia Mills

Director of Marketing