Case Study: DiscoverOrg achieves a 76% conversion lift and $4.2M in additional revenue with ListenLoop

DiscoverOrg Boosts Conversion Rate by 76% and Earns $4.2M More Revenue with ListenLoop

DiscoverOrg, a leading sales and marketing intelligence provider, had healthy inbound traffic and outbound outreach but needed to accelerate results to hit aggressive sales targets. To find optimizations within its existing marketing and sales stack, DiscoverOrg partnered with ListenLoop to improve prospect nurturing and conversion.

ListenLoop deployed a three-pronged program—dynamic, personalized display ads driven by WordPress and Marketo data (including merge-tagged ads that showed prospect logos), ToutApp email integrations that triggered segmented “Educate” and “Convert” ad tracks, and on-site interstitials to capture leads. Over 151 days this approach lifted engagement (time on site +46%, email opens/clicks +59%, pageviews +33%), increased visitor-to-closed-won conversions by 76%, and generated an incremental $4.2M in revenue.

DiscoverOrg

Henry Shuck

Co-Founder and CEO