Case Study: Sweetgreen achieves faster, broader customer research with Listen Labs

Sweetgreen scales customer research 5x at one-third the cost with Listen Labs

Sweetgreen, a national restaurant chain with over 300 locations, faced a significant challenge in scaling its customer research. As it grew, the company needed to quickly understand distinct regional preferences and keep pace with rapidly changing food trends. Its traditional research methods were too slow and costly, often forcing a choice between fast, thin quantitative data or slow, rich qualitative insights, which hindered its ability to act on feedback in a timely manner.

By implementing Listen Labs' research platform, Sweetgreen replaced its months-long research cycles with insights delivered in days. This solution allowed the company to rapidly test and iterate on new products, leading to the successful launch of wraps in 67 restaurants and the release of a live macro-tracking feature within weeks of customer research. Listen Labs enabled Sweetgreen to conduct research at five times the scale for one-third of the cost, fundamentally accelerating its innovation and strengthening its connection to customer demand.

Sweetgreen