Case Study: Sling Money builds a global brand with a local feel with Listen Labs

Sling Money finds local messaging in hours with Listen Labs across 140 countries

Sling Money, a global fintech company enabling instant money transfers, faced the challenge of scaling user insight across different cultures and languages with its small team. Their previous research methods were time-intensive and hard to scale, making it difficult to build a trusted brand that felt local in every market. They turned to Listen Labs to efficiently gather nuanced feedback from a global audience.

Using Listen Labs, Sling Money rapidly tested localized messaging and UX elements, such as preferred financial terminology and website design. The solution provided fast, honest feedback from users in their native languages. The results included a 10x broader audience insight, faster localization, higher user trust, and more segmented communication, ultimately saving significant time and resources for the team.

Sling Money