Case Study: Simple Modern gets faster, deeper customer insights with Listen Labs

Simple Modern gets 4x larger samples in 2.5 hours with Listen Labs

Simple Modern, an Oklahoma-based drinkware company, faced a challenge in conducting customer research due to limited bandwidth and geographic blind spots. Their traditional focus groups were small, time-consuming, and restricted to their local area, making it difficult to understand a diverse national audience. They partnered with Listen Labs to use their AI interviewer service for high-speed, in-depth customer conversations.

By using Listen Labs, Simple Modern was able to rapidly conduct hundreds of interviews with a more diverse, nationwide sample. The solution provided them with deeper qualitative insights, a 4x larger sample size, and a drastically reduced turnaround time of just 2.5 hours for results. This empowered Simple Modern to validate product features, expand customer personas, and enter new markets with confidence, ultimately allowing them to launch smarter and serve their customers better.

Simple Modern