Case Study: Microsoft achieves faster, global customer insights with Listen Labs

Microsoft collects global customer stories in 24hr with Listen Labs

Microsoft, a global technology company, faced the challenge of conducting slow and resource-intensive customer research. Their traditional methods took 4-6 weeks to generate insights, which often meant missing opportunities to influence key business decisions. To better understand their global audience and improve user experiences, they turned to the vendor Listen Labs.

Listen Labs provided a platform that enabled faster, more cost-effective, and inclusive qualitative research at scale. The solution allowed Microsoft to conduct hundreds of multilingual interviews with a 24-hour turnaround, uncovering the "why" behind customer behavior. Results included collecting global customer stories for a high-visibility project in a single day instead of 6-8 weeks, at one third of the traditional cost. Listen Labs enabled Microsoft to gain insights more meaningfully and bring joy back to the research process.

Microsoft