Case Study: KJT Group cuts healthcare research timelines in half with Listen Labs

KJT Group cuts healthcare research timelines in half with Listen Labs

KJT Group, a healthcare research and consulting firm, faced significant challenges due to the notoriously slow and complex nature of healthcare research. With shrinking client budgets and a pressing need to get treatments to patients faster, KJT needed a solution to drastically cut research timelines and costs. They turned to the vendor Listen Labs and its AI-moderated research platform to address these issues.

Listen Labs implemented its platform to streamline KJT's exploratory research, concept testing, and multi-market studies. The solution enabled KJT to cut exploratory research timelines from months to weeks and reduce Target Product Profile evaluations from 6-8 weeks down to just 3. Additionally, the AI moderation unexpectedly elicited deeper, more honest feedback from respondents. The measurable impact included a 4x faster exploratory research process and a 2x faster concept testing cycle, allowing KJT to deliver more cost-competitive proposals and richer insights to its clients.

KJT Group