Case Study: Emeritus achieves 10x faster research and richer insights with Listen Labs

How the Emeritus Research and Insights team used Listen Labs to scale interview data 10x

Emeritus, a global education company, faced a challenge in scaling its qualitative research. Their small Market Research and Customer Insights team lacked the bandwidth to conduct the in-depth interviews needed to understand the needs of working professionals worldwide, limiting their ability to develop effective educational programs.

By implementing Listen Labs' AI interviewer, Emeritus automated and scaled its data collection. The solution enabled them to conduct interviews 10x faster, achieve a 20% improvement in response quality, and nearly eliminate fraudulent responses. Listen Labs provided rich, actionable feedback that improved Emeritus's ability to innovate and tailor its courses to learner needs.

Emeritus

Ana Zavala

Assistant Manager of Customer Insights