Case Study: Sling Money achieves faster localization and higher user trust with Listen Labs

How Sling Money uses Listen Labs to build a global brand with a local feel

Sling Money, a global fintech company that enables instant, low-cost money transfers, faced the challenge of scaling user research across different countries and cultures. With a small team, their previous methods of interviews and surveys were time-intensive and hard to manage. They needed a way to quickly test messaging and build user trust worldwide, ensuring their app felt local and intuitive in every market. They turned to Listen Labs to solve this problem.

Using the Listen Labs platform, Sling Money rapidly conducted localized surveys to test terminology, design, and messaging. This allowed them to discover user-preferred terms like "payment methods," learn that their signature orange color was not a barrier to trust, and segment communication for different audiences. The solution provided measurable results in hours instead of months, leading to higher user trust, a simplified UX research process, and faster, data-driven decision-making. Listen Labs enabled Sling Money to build a global brand with a local feel.

Sling Money

Ali Romero

Marketing Manager